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  • Writer's pictureJoseph Williams

How AI is transforming recruitment

Artificial intelligence (AI) is revolutionising recruitment, with around 43% of Human Resources professionals already using AI-assisted tools like Clu's inclusive recruitment platform.

With the global AI market projected to exceed £1.8 billion by 2030, it is evident that this transformation is firmly entrenched, so how is it going to affect talent processes, and what can you look out for to make sure it benefits you and doesn't cost you, in the long run.

Recruitment constitutes a resource-intensive process fraught with data and experience challenges. From sourcing and screening candidates to conducting interviews and talent assessments, recruiters navigate various tasks to secure the right candidate for a company’s needs. The advent of AI simplifies many of these responsibilities, saving time and resources for employers.

What Constitutes AI in Recruitment?

AI in recruitment involves deploying artificial intelligence technology to streamline, analyse and automate various facets of the hiring process. AI empowers recruiters to harness the potency of data for sound decision-making. AI in recruitment can facilitate candidate sourcing and screening, the analysis of resumes and job applications, pre-employment assessments, and even the prediction of candidate success and cultural compatibility.

By utilising AI, recruiters can economise time and effort, enhance the precision of candidate matching, mitigate biases, and make decisions grounded in data, augmenting efficiency, accuracy, and overall effectiveness in identifying and attracting the right talent for organisations.

The significance of AI in recruitment technology enables recruitment teams to optimise their operations, affording them the bandwidth to adopt a more strategic outlook and pursue loftier goals.

Here are four reasons why recruiters should remain attuned to AI in recruitment:

Augment Recruitment Efficiency: Recruitment typically spans a protracted duration and is rife with manual labour. The average recruiter allocates up to 30 hours weekly to administrative duties such as candidate sourcing, resume screening, interview scheduling, and coordination with fellow hiring personnel. This can lead to substantial productivity losses. AI-based solutions can expeditiously sift through many applications, identifying qualified candidates. This enables HR teams to significantly curtail the time spent on administrative tasks, allowing them to concentrate on strategic undertakings that genuinely impact organisational outcomes.

Mitigate Recruitment Bias: Human biases frequently infiltrate the recruitment process, influencing decisions that may counter a company's core values and objectives. Nearly 50% of HR Managers concede to succumbing to unconscious bias during candidate selection. This not only culminates in suboptimal hires but also constrains organisations endeavouring to foster diverse workforces. When wielded judiciously, AI can counteract these biases, eradicating subjectivity from the hiring process. AI objectively screens candidates based on criteria such as qualifications and experience, eschewing subjective factors like age, gender, and race.

Elevate Candidate Experience: An inefficient recruitment process and impersonal approach can deter job applicants, leading to a subpar candidate experience. A survey disclosed that nearly 60% of candidates rejected job offers due to unsatisfactory recruitment experiences. This can deter potential applicants from future engagements and tarnish an employer's reputation. AI-driven recruitment tools can alleviate this problem by streamlining the application process, rendering it more efficient and enjoyable for candidates. By harnessing AI to engender a more engaging and personalised recruitment process, organisations can enhance the candidate experience and attract more qualified applicants.

Enhance the Quality of Hires: Employees constitute the lifeblood of an enterprise, and a single poor hire can profoundly impact productivity and the bottom line. The United States Department of Labor posits that a subpar hire might incur costs equating to 30% of the employee's first-year salary, though certain HR agencies estimate these costs to be significantly higher, ranging from £240,000 to £850,000 per employee. This is where AI can prove invaluable. When deployed with conventional methods, AI-driven recruiting solutions can evaluate job candidates through data and analytics, furnishing insights that aid managers in making informed decisions.

How Can AI Be Used in Recruitment?

AI is metamorphosing the recruitment landscape, emerging as an intelligent and cost-effective means of expediting recruitment while enhancing the quality of hires. Below is a comprehensive exploration of how AI can confer benefits across various facets of talent acquisition.

Candidate Sourcing: AI-driven sourcing solutions facilitate the rapid location and connection with relevant talent. These tools leverage algorithms and machine learning to automate diverse tasks, including combing job boards, internal databases, and social media platforms to pinpoint and source candidates suited to a specific role. AI-powered sourcing tools also supply recruiters with data-driven insights and recommendations, facilitating informed decisions.

A gamut of AI-based sourcing tools exists in the market, each distinguished by its unique features and capabilities. For instance, certain tools emphasise maximising marketing endeavours and real-time engagement with candidates, while others employ AI chatbots to interact with candidates, ascertaining the ideal role fit and guiding them through the application process. These tools offer many advantages, encompassing expedited candidate sourcing, heightened precision and efficiency, and improved collaboration among team members.

Candidate Screening: Screening represents a pivotal stage in the hiring process, enabling the identification of the most qualified candidates from a deluge of applications. However, this phase can be laborious and time-intensive, particularly with voluminous application volumes. Enter AI screening tools. These tools, underpinned by AI technology, promptly extract pertinent information from job applications, information pivotal for hiring decisions, and efficiently elevate the most promising candidates.

The methodologies employed by AI screening systems encompass resume parsing, behavioural analysis, and skill evaluations. For example, an AI screening system might flag signs of incongruous personalities or behaviour patterns incompatible with a specific role. These insights empower recruiters to pare down the candidate pool judiciously, honing in on individuals with the greatest potential.

Talent Assessment: Organisations increasingly embrace AI-powered talent assessment tools to gauge candidate competence and personality traits. These tools offer a more comprehensive and efficient way of assessing candidates, blending gamification, behavioural evaluation, and skill testing. AI algorithms scrutinise the data generated by these tools, compiling an exhaustive dossier detailing a candidate's strengths, weaknesses, and personality attributes. This not only economises time and resources for organisations but also furnishes candidates with a more engaging and interactive platform to demonstrate their capabilities.

Widespread AI-powered assessment tools feature an array of functionalities, spanning online gamified assessments, personality and skill evaluations, culture fit assessments, and social skills evaluations. Moreover, these tools can be customised to suit an organisation's specific needs and seamlessly integrated with extant systems, ensuring a frictionless workflow.

Candidate Interviews: Candidate interviews constitute a pivotal facet of the hiring process, delivering direct insights into a candidate's competencies and personality. Traditional interview procedures can demand significant time and effort from recruiters. AI-enabled interview platforms substantially reduce the human effort involved by streamlining the process and harnessing the potency of data and analytics. For instance, these platforms facilitate pre-screening interviews with candidates through video calls and text-based interactions.

Recordings of these interactions are analysed using machine learning algorithms to pinpoint the most promising candidates for subsequent interview rounds.

AI-powered interview tools leverage voice and facial expression analysis to discern a candidate's tone, disposition, and emotional state. These insights are then amalgamated with the content of the candidate's responses to yield a comprehensive understanding of their personality and suitability for the role. Additionally, these platforms equip recruiters with valuable insights into a candidate's performance, such as response time and engagement levels throughout the interview.

Offer and Onboarding: When extending offers and overseeing onboarding, creating a positive and engaging experience for new hires is paramount, leaving an indelible imprint. AI-based tools have facilitated HR teams in crafting a personalised and engaging onboarding experience for fresh recruits. From acquainting new hires with the organisation and its culture to guiding them through their initial days on the job, these solutions streamline the onboarding process, ensuring a seamless and memorable experience for each new employee.

Machine learning and AI technology empower these platforms to discern the idiosyncratic requirements of each organisation, affording a tailored onboarding experience while scaling the process to accommodate a sizeable influx of new hires.

Organisations can establish a foundation for a prosperous and enduring relationship with their new recruits by prioritising employee engagement and crafting a positive initial impression.


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